An analyst report claims that Apple has likely shipped as many as 29 million iPhone X units in the fourth quarter of 2017.
Analyst firm Canalys claims that iPhone X may very well be the “world’s best-shipping smartphone model” for the sai period. As many as 7 million units were shipped in China alone. Canalys believes that the adoption of the iPhone X was majorly driven by upgrade demand in operator-centric markets such as the US and Canada, where Apple’s installed base is high and customers have the ability to finance the $999 cost of the latest iPhone model over many months.
The new sales numbers from Canalys are lower than KGI’s estimations and according to Canalys it is likely because of supply issues that Apple faced following the launch of the iPhone X that played a major role in restricted its growth.
Despite the initial supply issues, Apple managed to achieve a massive uplift in production in late November and throughout December thereby meeting with and even exceeding demand in some markets by the end of the quarter.
One major benefit to Apple is that customers are increasingly realising the residual value of their old smartphones, opting for trade-in programmes to offset the high price of the iPhone X.
Alongside the iPhone X, Canalys says that the iPhone SE, iPhone 6, iPhone 6s, iPhone 7, and iPhone 8 models also “shipped well” in the fourth quarter, showing sufficient demand for the older models due to their value for money characteristics. Furthermore, the larger portfolio is considered to help Apple meet its overall shipment targets in addition to retaining its market leadership in the premium segment.
The data reported by Canalys match what was released by other market research firms, showing the initial success of the iPhone X though without meeting the early market estimates. A recent CIRP study highlighted that the 2017 iPhone trio, which includes the iPhone X as well as the iPhone 8 and iPhone 8 Plus, accounted for nearly 61 percent of total iPhone sales in the US in the fourth quarter.